A 100-strong community choir inspired by contemporary pop music will be formed on the Gold Coast under a new partnership between Home of the Arts (HOTA) and Gold Coast Airport.
Focused on international and Australian pieces from pop artists including the Temper Trap, Beyoncé, Crowded House and Matt Corby, the HOTA Choir presented by Gold Coast Airport will provide Gold Coast singers of all ages the opportunity to perform at major venues including the new HOTA outdoor stage and the airport.
Gold Coast Airport CEO Chris Mills said the new partnership reflected the airport’s commitment to supporting cultural and artistic initiatives in the city.
“The Gold Coast’s cultural offering has grown significantly in the past few years, and as a result the city’s brand identity has matured,” he said.
“We are in favour of initiatives that benefit the local community, while also making the Gold Coast a more culturally rich and exciting destination to visit.”
Mr Mills said the success of the airport’s entertainment program for the Gold Coast 2018 Commonwealth Games inspired the sponsorship idea and he was hopeful the choir could perform to arriving and departing passengers at the airport.
“We had live music throughout the terminal during GC2018 and this was so well received by travellers that we want to make it a more regular fixture,” he said.
“We’re hoping that when it is formed, the choir will be able to visit the airport to perform for our passengers during peak travel periods, such as Christmas and school holidays.”
HOTA CEO Criena Gehrke said: “We love that Gold Coast Airport is supporting artistic initiatives and shares our strong commitment to the local community. Their support for the HOTA Choir is fantastic and we’re delighted to welcome them to the family.”
Anyone can audition for the HOTA Choir and those interested in joining should visit https://hota.com.au/hota-choir/ for more information.
Gold Coast Airport’s parent company, Queensland Airports Limited (QAL), is involved with sponsorship activities ranging from small community-based projects to major events throughout Queensland. QAL invests more than $650,000 annually in corporate sponsorship.